Review the book via https://amzn.eu/d/4iCod6t
27 Proven Strategies to Grow Your Business Through Existing Relationships
In this practical guide, Andrew Dobbin provides a comprehensive framework for transforming satisfied clients into a powerful marketing engine for your business. The book offers 27 field-tested referral strategies organised into five sections, from direct request methods to creative, passive approaches that can be implemented in any business model.
1. Timing is everything – The most effective moment to request referrals is immediately following a client’s success with your product or service, when satisfaction is at its peak.
2. Diversify your approach – The most successful referral systems combine both direct methods (like simply asking) and passive strategies (like waiting room materials) to maximise results.
3. Make it easy – Provide clients with scripts, templates, and specific instructions to remove the friction from the referral process.
4. Create mutual value – The best referral strategies, like co-hosted webinars or client spotlights, provide benefits to both your business and your clients.
5. Systematise for success – Referrals shouldn’t be left to chance; create a deliberate, scheduled approach that integrates referral opportunities throughout your client journey. Review the book via https://amzn.eu/d/4iCod6t